Many permanent make-up artists use a machine or tattoo gun to apply permanent make-up. This machine technique often involves discomfort, is less precise, and provides less flexibility in customizing make-up. Laura and her staff utilize the “hand” or manual technique for applying permanent make-up. The hand technique is far more exact, very gentle and less invasive than the machine technique. Permanent make-up applied by machine also tends to be much heavier and obvious in appearance, whereas the hand technique is much more natural and subtle in appearance.